Settlers Life Brand

The Conestoga Wagon was purposefully adopted as the Settlers Life Logo. It depicts the pioneering spirit and strength associated with the Settlers Life brand. This type of wagon is significantly different from the ordinary farm wagons with canvas covers that carried many settlers westward. The Conestoga Wagon is a much heavier wagon. It was built to carry heavy loads and served as the primary overland freight carrier throughout the Appalachians until the development of the railroad.

The construction of the Conestoga closely symbolizes what Settlers Life stands for:


"It's about people."

Our tagline, "It's about people." is at the heart of the Settlers Life culture. The People of Settlers Life are committed to providing final expense products that our policyholders recognize as valuable and meaningful, and to supporting those products with a level of service that stands apart from other companies.